Updated Articles

  1.  2024-03 - Building Proficiency in Audience Builder

    Your browser does not support HTML5 video. This is a recording of our live session on March 28, 2024. In this 25-minute webinar, we dive into all things audience builder. We hope you enjoy this session! Want to learn even more? These article...
  2. 2023-02 - Reporting & How to Measure Success

    Your browser does not support HTML5 video. This is a recording of our live session on February 14, 2023. In this 30-minute webinar, we dive into database KPIs, email KPIs, and reporting and how to measure success. Here is our presentation d...
  3.  2022-11 - Email Best Practices & Re-engagement

    Your browser does not support HTML5 video. This is a recording of our live session on November 14, 2022. In this 30-minute webinar, we dive into email best practices and cover the basics of creating a re-engagement campaign.  We had some fan...
  4. Date Triggered Campaigns Overview

    A date-triggered email campaign is your key to increasing advanced purchase, maximizing ancillary spend on-site and creating the best guest experience. Use the capabilities of Audience Builder to target guests based on their progress through th...
  5. Marketing Campaign Overview

    What is a Marketing Campaign? A ‘marketing campaign’ is the name we give to any set of outbound communications sent to a group of targeted individuals, that can tracked and measured in terms of revenue generation. All of the following are examp...
  6. Product Pre-Arrival Campaign

    Using the CDP fields, Transaction Date and Event/Product Date, you can curate a pre-arrival email strategy to enhance the experience of your purchasers prior to their activity. Transaction Trigger Use purchase date to send pertinent information ...
  7. Hospitality Pre-Arrival Campaign

    Your guests' experience begins long before they arrive for their stay. Manage their expectations, increase on-site spend and get that 5-star review by establishing a strategic pre-arrival email series. Reservation Trigger When your customer book...
  8. Platform FAQs

  9. Customer Lookup

  10. What Happens When I Disconnect My Source System Data?

    If Ascent360 detects a disconnected data source, Ascent360 will reach out to the client via a Help Desk support ticket.  Disconnecting a data source interrupts the data flow into your Ascent360 marketing platform. Ascent360 will no longer be rece...