Popular Articles

51. What is a RFM Score?

    Last Updated: 11/10/2023 in Data and integrations Data and integrations FAQs
    Ascent360 has an aggregate called RFM -- “Recency, Frequency and Monetary”. At its core, the RFM score is a tool to understand customer value by comparing individuals against one another. RFM has been used in database marketing for 20+ years. Rece...

52. How to setup Shopify access for Ascent360

    Last Updated: 08/12/2022 in Data and integrations Integrations Inbound Integrations
    Follow the below process to connect your Shopify eCom instance to Ascent360.               Click Here                Or Login to your Shopify store with admin credentials Select "Apps" on the left side menu.   Click "Custom...

53. Add Dynamic Content to an Email

    Last Updated: 04/19/2024 in Platform features Email Designer Using the Editor
    How to add display conditions in email designer

54. Landing Page FAQs

    Last Updated: 06/13/2024 in Platform features Landing Page Builder
    Landing Page (Form Builder) Frequently Asked Questions Who can use the Landing Page builder? All clients that are using the Ascent360 Email Platform can also use the Landing Page builder. Where is the Landing Page builder in the Platform? La...

55. Refreshing Counts: The Contactability Panel

    Last Updated: 08/03/2023 in Platform features Audience Builder (Segmentation) Audience Builder FAQ
    Learn how your universe selection affects the results of your audience or campaign. Choose different list types and permissions to use an audience or a campaign for different marketing channels.

56. Working with HTML Content Blocks

    Last Updated: 03/17/2023 in Platform features Email Designer Using the Editor
    In some instances, you may need to add specific HTML to your email without using a content block. In those cases, you can use the custom HTML block to insert valid HTML into your email.

57. What is the difference between an individual, customer and a prospect?

    Last Updated: 06/07/2023 in Getting started guide Getting Started FAQs
    The Ascent360 CDP has three different classifications for "people" records. These are: Individuals: An individual is a unique contactable person in the database after matching and de-duplication. An individual can be either a Customer or a Prosp...

58. Email Attribution: What it is and how it works

    Last Updated: 06/07/2023 in Platform features Marketing Campaigns Revenue Attribution
    Ascen t360  has a proprietary revenue attribution system to measure revenue from email campaigns.  Because Ascent360 provides an omni-channel Customer Data Platform to capture and combine data from multiple source systems, Ascent360 is well-posit...

59. How do I edit or rename an audience?

    Last Updated: 03/15/2023 in Platform features Audience Builder (Segmentation) Audience Builder FAQ
    Learn how to update an existing audience with a new name or new conditions and how to create a new audience from an existing one.

60.  Add a Custom Unsubscribe Form to an Email Design

    Last Updated: 01/28/2025 in Platform features Email Designer Using the Editor
    How to use a custom unsubscribe ascent360 form in an email design

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